HR Data is Getting Sexier

Rhonda Marcucci, founder of Gruppo Marcucci (GPM), is a respected industry, observer, speaker and author of articles on topics pertaining to the HR and Benefits Administration technology and outsourcing industry. For up-to-the-minute insights from industry conferences, follow Rhonda on Twitter.


Watch this space for industry insights from from Rhonda Marcucci on the latest evolution in this fast-paced industry. We'll post thought provoking blogs, articles, observations and research to focus the conversation. #GPMTalks 

HR Data is Getting Sexier

Posted on 10/24/2014

“If you’re in HR and you don’t think data is sexy, you need a new job.”

So said HR and workforce technology thought leader Jason Averbook at the October 2014 HR Tech Conference held in Las Vegas. Technology has always been a game-changer in HR, but now more than ever before with big data and social media, among other factors. Following are some key insights gleaned from the conference by the Gruppo Marcucci team.

  • Big data has evolved from being just a tech issue to a leadership issue, said digital foresight strategist Rahaf Harfoush, and co-author of The Decoded Company. The employer world will change with these trends: 1) Data abundance (thanks, social media); 2) Personalization (based on what we know about you, you might like…); and 3) Global talent shortage (you can replicate technology but not talent). Finding and keeping the right talent should be a strategic priority.
  • Hippos vs Geeks. The latest industry buzzword is “Hippo” (highest paid person’s opinion). Hippos make decisions based on gut, not data, which is driving data geeks crazy. But technology is winning, resulting in management/leadership becoming more open and data driven, but not without some disruption and turbulence.
  • Social listening is best source for fast access to data. Monitor social media and use software tools to gather comments from Facebook and Twitter and other online forms. Savvy recruiters use social media to identify and snap up talent well before individuals update their resumes or LinkedIn profiles.
  • Digital immigrants have caught up and we’re now a world of digital citizens, says Jeanne Meister, author of The 2020 Workplace. The fastest growing demographic on Google+ is 45-54 and on Twitter it is 55-64! Employees will continue to drive the use of technology in the workplace and we need more forward-thinking HR managers to embrace and leverage associated opportunities.
  • And the survey says… The Sierra-Cedar 2014 – 2015 HR Systems Survey is out and all signs point to a stronger economy with more than 50% of survey respondents saying they will increase spending next year. Key findings and forecast trends include a rise in mobile adoptions and cloud deployments overtaking licensed ones next year. Download the white paper.

For additional conference takeaways, view Rhonda Marcucci’s Tweets.

Perception of HR technology has moved from being a tool to being an essential part of operations. The Sierra-Cedar survey found organizations adopting HR technology have better financial and talent outcomes. This is no surprise to the Gruppo Marcucci team. If you want to chat about any of these data/technology insights, or need assistance with identifying, evaluating or implementing HR technology, email Rhonda at Rhonda@gruppomarcucci-usa.com.

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About Gruppo Marcucci

Gruppo Marcucci (GPM), a division of Gallagher Benefit Services, Inc., provides outsourcing intelligence and associated consulting to stakeholders in the Benefits and HR Technology & Outsourcing industry. Our in-depth understanding of the service provider market and our vast experience sourcing and implementing solutions is key to our clients achieving full operational success.

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Business relationships face similar challenges as married couples. And when communication breaks down, sometimes it's best to seek help from a marriage counselor. Read our blog about resolving conflict between employers and tech service providers. https://bit.ly/2GGLslN 

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Does anyone understand all the things their smartphone can do - and takes advantage of them? I certainly don't, and most of my clients feel the same way about their HR systems. Read my article about how to make the most of your HR technology. https://bit.ly/2G7Dylf 

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